#TPBTH, Meet: JULIANA HARLESS
Name, craft/industry/blog/passion, most popular handle/website:
How did you get started?
Juliana Harless (Jules) My job: Marketing Director and Partner/Owner of Striped Pig Distillery My passion: My dog Maggie, the beach, paddle boarding, (anything on the water) My job… representing a killer brand that makes booze from scratch… the way it’s meant to be! Most popular handle is tough to say… it’s pretty even across the board with our Facebook (Striped Pig Distillery), Twitter (I can’t take credit for that, my partner Todd Weiss does most of it and kills it!) and Instagram @StripedPigDistillery (my favorite outlet). My badass interns are also killing it on our Pinterest page! Before graduating college, was planning on moving to DC and working in political crisis management. Woke up one day and realized I was CRAZY! So, instead I was going to pick a cool city and go from there. Pointed to Charleston on the map and emailed every marketing and PR firm exec in the city (ballsy but thought what the hell). Started chatting with one man who had been in the biz for 50+ years. He set me up with an internship at “a new very cool company” that turned out to be Striped Pig Distillery, Charleston’s first distillery since Prohibition. Three years, thousands of cocktails, countless late nights and early mornings later and here I am! That kind man is still my mentor and we try and have lunch at least once a week.
What or who influenced you the most as you were developing your craft?
I have all sorts of influencers… the passion of my fellow partners, Nat Davis, my fabulous mentor who I previously mentioned, the amazing marketing powerhouse that is Patti Travasos, the people of Charleston and the city itself and the love for local products here, other liquor brands that are doing things the right way and the amazing professors I had in college!
Why do you love your job?
First off, it’s an absolute blast! I get to meet amazing people, have incredible experiences, go to fun events, be creative, be a trailblazer (because you can’t follow or copy someone else in this biz) work on my own time (which is all the time, but still…), see the transformation and evolution of a new (to the scene at least, definitely not a new craft) industry that is small-batch, craft distilling and I love (we also want to kill each other sometimes because we’ve become family) my business partners.
What inspires you?
The passion for local of the great organization, Lowcountry Local First, creative marketing and PR people that I read about every day, ALL OF YOU bloggers and trailblazers in the community, entrepreneurs, my family, when I’m in the ocean or the Gulf of Mexico, traveling, exploring new places and doing new things
5 words that describe who you are:
Ambitious, candid, fiery, determined, loyal
When you were a kid what did you want to be when you grew up?
Well, first I wanted to work at TCBY. Asked my mom to get me a t-shirt for career day in first grade. Walked in to my private school and every kid is in scrubs. I didn’t give a shit, I was going to get free yogurt! Then…. I got a little older, wanted to be a veterinarian. By high school, I knew PR/Marketing was my strength and that’s what I was going to do!
Fortunate enough to say I probably have my dream job! But besides that, travel the world and eat and drink and write about it! Remember Samantha from the Travel Channel? My mom always said I would be really good at that job 🙂 (no video cameras though, don’t need that if cocktails are involved)
3 things you aspire to be or do:
Change the way people drink and think about liquor. Learn and grow enough so that one day I can help and guide young entrepreneurs like so many people do for me now. Be happy AND successful (often they do not come together for some people- I want it all!)
(Fill in the blank) I appreciate __________ in my life, because__________.
My family – they have the most confidence in me, constantly lift me up and support me and never let me give up!
What was one of the hardest lessons or toughest obstacles you had to overcome?
In my business- PR is tough and people don’t take women as seriously as men. However, I learned from Mad Men (lol) and it is SO TRUE- “Don’t try and be a man. Be a woman. It’s a powerful business when done correctly.” Also redesigning our labels was the hardest thing I ever had to do. Never felt more pressure in my life.
Advice for someone who is looking to begin a new hobby/job/life pursuit:
Go for it! Be determined, have a plan but also know that that plan probably won’t pan out. You must do what makes you happy. My father has always told me and he is SO RIGHT- If you love what you do, you’ll never work a day in your life, and you WILL be successful. Something your followers would be surprised to learn about you: I can be very shy sometimes
The list goes on and on and on and on and on but pigs in a blanket is on there… Also cavatelli with scallops from Rue de Jean, pretty much any form of seafood and frozen yogurt. And cheese. Cheese is life.
Coffee in the morning, pinot noir, a Striped Gin French 75 or Striped Vodka dirty martini from Cocktail Club at night(ish) or an Ole Fashioned. (They are all equals in my book)
I am a serious music lover so there is NO way that I could name just one but here’s the main ones… Bob Dylan “Like a Rolling Stone” “Beast of Burden” and anything else by The Rolling Stones “Landslide” and anything else Fleetwood Mac John Prine feat. Bonnie Raitt “Angel From Montgomery” Jimmy Buffet “A Pirate Looks at 40” Ok, ok, ok I’ll stop!
It’s a tie… (I’m really good at single answer questions, huh?!) “The remarkable thing is we have a choice everyday regarding the attitude we will embrace for that day. We cannot change our past… we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude. I am convinced that life is 10% what happens to me and 90% of how I react to it.” -Charles Swindoll ”Keep peace with your soul. With all its shams, drudgery, and broken dreams, it is still a beautiful world. Be cheerful. Strive to be happy.” -Labba Ram Das
Facebook: Juliana Harless / Striped Pig Distillery
Instagram: JulianaHarless / StripedPigDistillery
Pinterest: JulianaHarless / StripedPig
Twitter: @dStilld Website: stripedpigdistillery.com