#TPBTH Meet: Andrea Serrano
Name, craft/industry/blog/passion, most popular handle/website:
Andrea Serrano – Blogger/Stylist – http://charlestonshopcurator.com/ http://andreaserrano.com/ Instagram – https://www.instagram.com/charlestonshopcurator/
How did you get started?
I started styling in the early 90’s while going to college in Miami, then moved to New York where I was a freelance stylist for 8 years working on editorial, advertising, music, and celebrity photo shoots. I fell in love and moved to Charleston 11 years ago to be closer to family and open up B’zar boutique with my husband Gustavo. We owned that and Suite Sole a sneaker boutique for 5 years. Closed it in 2008 when the economy crashed and was lucky enough to land a job as a Costume Buyer for Army Wives TV show. I had my second child and decided to take a break but freelance as a stylist. I had so many ideas for shoots and knew so many talented photographers, hair, makeup people and stores that I wanted to highlight, and Charleston Shop Curator was born in March 2013.
What or who influenced you the most as you were developing your craft?
As a stylist, my mentor Danny Santiago who I assisted for a few years. We worked with the cast of Sex and the City and Jennifer Lopez to name a few. As a blogger, there is inspiration everywhere! I love following international bloggers like Gary Pepper Girl and Fabulous Muses.
Why do you love your job?
I have total creative freedom and I get to work with some of my best friends.
What inspires you?
The countless beautiful backdrops in Charleston.
5 words that describe who you are:
When you were a kid what did you want to be when you grew up?
A Fashion designer
Doing it right now!
3 things you aspire to be or do:
A positive role model for the next generation
Give back to the community
Bring the Charleston creative community national attention
(Fill in the blank) I appreciate _______ in my life, because _______.
I appreciate my husband in my life, because I wouldn’t be able to live my dream without him.
What was one of the hardest lessons or toughest obstacles you had to overcome?
Knowing my self-worth. Bloggers are the new wave of marketing and small businesses are still warming up to the idea of it. In the beginning I didn’t charge to post because I was trying to build my blog and followers. But I have to factor in my 20 years of experience in styling and retail and that I am an invaluable asset. I wish I could just focus on the creative side and not have to ask for money but this has become my main career and I have to support myself. Thankfully there is an incredibly supportive community that appreciates what I do. I am forever grateful for that.
Advice for someone who is looking to begin a new hobby/job/life pursuit:
Have a clear vision, perseverance, hard work, commitment, and be authentic. Bottom line, do what you love and you will produce the best work.
Something your followers would be surprised to learn about you:
I was incredibly shy until I was in my mid 20’s.
Venezuelan and Vietnamese
Thai Ice Tea
Right now it’s Work by Rihanna
“Fear is not an option.” “Don’t dwell on the dark side of things, but look for the light and build around it. If one door closes, look for another one to open.” “Never, ever, blame others for what befalls you, no matter how horrible it might be. Trust you, and only you, to be responsible for your own life.”
― Diane Von Furstenberg